Talent Ventures · Celebrities, athletes & influencers

Your idea. A real app. A whole new audience.

We don't stick a famous name on a coin and call it a day. Origin Labs partners with celebrities, athletes and influencers to build real iPhone and Android apps people actually use, then puts them in front of an audience they've never reached before.

Beyond the name

A name gets a headline. A product gets users.

Anyone can launch a coin with a celebrity's name on it. That's not what we do. We build something real with you, something your fans and you can actually use, and that's the story the market gets behind.

The everyday celebrity coin

A name, a ticker, and that's it.

  • Nothing to use, nothing to come back to
  • Leans entirely on the star's own fans
  • Gone as fast as the headline

An Origin Labs venture

A real app, built with you.

  • A working iPhone and Android app with a real-world use
  • Your ideas and expertise in the product, not just your face
  • Launched to crypto communities and partners far beyond your fanbase
  • A business that keeps growing after launch day

What we could build

Real apps with a real reason to open them.

Every venture starts with your idea. Here are a few of the shapes it could take.

TRAIN

Fight camp

Week 3 of 8

6rounds540kcal
Train now
Coach mode

Athletes

Training & coaching

Programmes, challenges, live classes and progress tracking, built on how you actually train.

INNER CIRCLE

Unreleased demo

▶
Members only

Musicians

Fan club & live access

First listens, ticket drops, live sessions and a direct line to the people who back you.

DAILY
4:00

Breathe with me

Morning routine
Evening wind-down
Day 30

Celebrities

Lifestyle & wellness

Routines, bookings, subscriptions and services that turn your way of living into something people use daily.

ARENA

Weekend cup

Enter
Live now

Streamers & influencers

Games & competitions

Tournaments, coaching, community events and social play that reach far beyond your chat.

Two worlds, one launch

Your fans are the start, not the ceiling.

Most celebrity ventures live or die on the star's own following. Ours don't. Origin Labs brings the eyes: our founders' communities, crypto-native audiences, partners and connections built up over years in the space.

Crypto runs on narratives. When a respected athlete, artist or star is seen building something real, the crypto community moves fast, and that momentum is what turns a launch into a movement. The app gives everyone a reason to stay.

From idea to app store

You shape the vision. We handle everything else.

01Discover

Your idea

We dig into what you want to build, what you know better than anyone and who it's for.

02Create

The plan

Concept, brand, user experience and the business model, turned into a clear plan.

03Build

The app

A real iPhone and Android app, plus the platform behind it, built by our team.

04Introduce

The launch

The story taken to our crypto communities, partners and press, alongside your fans.

05Grow

The business

New features, more users and new partnerships, long after launch day.

Who we work with

Built for people with a name and an idea.

01Sport

Athletes

Footballers, fighters, runners and pros with a way of training worth sharing.

02Music

Musicians

Artists who want more than streams and merch: a home for their world.

03Screen

Celebrities

TV, film and public figures with an idea they've been sitting on for years.

04Online

Influencers

Streamers, YouTubers and creators ready to build something they own.

Managers and agents are welcome to get in touch on behalf of their talent.

15 minutes · free

Got an idea you've been sitting on? Let's build it.

Tell us the idea. We'll show you the app we'd build, how we'd launch it and how the venture would work for you.

Free first callManagers & agents welcomeTalent worldwide