The creator economy in action

A cartoon frog hit $11.8 billion. What's your story worth?

Drawings, pets, streams, AI characters and inside jokes have become some of the most valuable stories on the internet. Here's how big they got, and what the people behind them were paid.

Illustration: famous meme coins (Doge, Nyan Cat, Pepe, the dog in a pink hat, Trollface and a Pudgy Penguin) piled up with gold coins

Creators who got paid

Real people. Real paydays.

Artists, streamers, a rapper and even an AI chatbot. Real coins, real creators, and what each one got paid.

Mother IggyMusician

Mother Iggy $MOTHER

Iggy Azalea's own coin passed $220M in a week.

Creator paid est.~$6.7M
Peak value$223M

Decrypt: holds 3% · Decrypt

Book of MemeDigital artist

Book of Meme $BOME

An artist's meme archive hit ~$1B in two days.

Creator paid est.~$900K
Peak value$1.86B

The Defiant (presale) · FXStreet

Nyan CatClassic meme artist

Nyan Cat $NYAN

The original artist earned from every single trade.

Creator paid~$706K
Peak value$12M

Decrypt

Goatseus MaximusAI character

Goatseus Maximus $GOAT

An AI bot's inside joke became a billion-dollar coin.

Creator paid~$635K
Peak value$1.35B

Arkham · Cointelegraph

Stream SZNStreamer

Stream SZN $STRSZN

Made his coin the star of his live streams.

Creator paid~$390K
Peak value$18.9M

StepData · The Defiant

The Black BullInternet personality

The Black Bull $ANSEM

One trader backed it and it raced past $440M.

Creator paid~$378K
Peak value$442M

MEXC / CoinDCX · Bitquery

Gas TownBuilder & blogger

Gas Town $GAS

A stranger launched it. The coder got paid.

Creator paid$238K
Peak value$44.2M

Sean Goedecke · Whale Alert

PistacioDigital artist

Pistacio $PISTACIO

One drawing. Worth $15M+ within a day.

Creator paid est.~$185K
Peak value$17.4M

Bitrue · Bitrue

BagworkLivestreamers

Bagwork $BAGWORK

Two young streamers turned their stunts into a coin.

Creator paid$168K
Peak value$53.8M

Decrypt · Decrypt

BunCoinGaming YouTuber

BunCoin $BUNCOIN

Ex-pro gamer made six figures in three days.

Creator paid$130K+
Peak value$3.6M

Decrypt · Decrypt

Treadmill RunnerLivestreamer

Treadmill Runner $RUNNER

Running on a treadmill earned $108,000 in a day.

Creator paid$108K
Peak value$5.4M

Decrypt · CoinGecko

TrollfaceClassic meme artist

Trollface $TROLL

A 2008 doodle. A six-figure deal for the artist.

Creator paid$100K+
Peak value$283.8M

Decrypt · The Licensing Letter

Jean PhilViral AI character

Jean Phil $JEANPHIL

An AI-made Frenchman went viral. Fees topped $100K.

Creator paid$100K+
Peak value$14.8M

L'ADN · CoinEdition

Elizabeth the catLivestreamer

Elizabeth the cat $ELIZABETH

A cat on a livestream earned nearly $100,000.

Creator paid$97.7K
Peak value~$2.9M

Decrypt · CoinGecko

Your turn

Your coin Could be next

You made something people love. Let's get you paid for it.

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Reading the numbers. Creator paid is what the creator was reported to have earned from their coin, through trading fees, creator rewards or a licence deal; est. marks our own estimates. Peak value is what the whole coin was worth at its highest, not cash anyone received. Hover a card for the detail. Every figure is dated and sourced, and none of these are our projects.

What a great story can do

These stories hit billions. Most of their creators got nothing.

A dog in a hat. A squirrel. A frog from a comic. The bigger the story, the bigger it can go. The people who made the original were usually left on the sidelines, and plenty of the developers who launched these coins sold out for pocket change before the big run.

Dogecoin token image

A rescue dog's sideways glance.

$88.8Bpeak value · May 2021

Dogecoin $DOGE

Developer made reportedUnder $10KCo-creator Billy Markus, who wrote the code, sold or gave away all his coins in 2015 for roughly the price of a used Honda Civic. Source

Her owner had no part in launching the coin and no share in it. Source

Pepe token image

A cartoon frog from an indie comic.

$11.8Bpeak value · Dec 2024

Pepe $PEPE

Developer made reported~$15MThree of the four founders took 16 trillion PEPE from the team wallet in August 2023 and sold it for about $15 million, more than a year before the peak. Source

The coin says it has no association with the artist. Source

dogwifhat token image

A photo of a dog in a pink hat.

$4.8Bpeak value · Mar 2024

dogwifhat $WIF

Developer made reported~$29K + ~$900KThe developer sold over a third of all the coins in the first two days for about $29,000, then later sold another stash for about $900,000. Those first coins alone would have been worth over $700 million at the peak. Source

The dog's owners had no part in launching the coin and no share in it. Source

Pudgy Penguins token image

Cartoon penguins from an art collection.

$4.3Bpeak value · Dec 2024

Pudgy Penguins $PENGU

Developer made reported~$1.26B (locked)The company behind Pudgy Penguins kept about 29% of the coins for itself and its staff, but those coins were locked for a year, so this was paper wealth at the peak, not cash. Source

This time the brand owner launched the coin itself. Source

Peanut the Squirrel token image

A pet squirrel from New York.

$2.4Bpeak value · Nov 2024

Peanut the Squirrel $PNUT

Developer made on-chain~$270The developer sold their whole stake two minutes after launch for about $270 profit. Held to the peak, it would have been worth about $150 million. Source

The owner wasn't involved and sent Binance a cease-and-desist. Source

Brett token image

Pepe's blue roommate from the same comic.

$2.3Bpeak value · Dec 2024

Brett $BRETT

Developer made estimate~$208M (paper)The launcher kept a tenth of all the coins as a treasury. At the peak that stake was worth about $200 million on paper, but how much was ever turned into cash is unknown. Source

No official ties to the artist. Source

Popcat token image

A cat photo edited so its mouth pops open.

$2.0Bpeak value · Nov 2024

Popcat $POPCAT

Developer made reported$35KThe original developer was bought out by a community member for $35,000 in December 2023, almost a year before the coin peaked at $2 billion. Source

No involvement from the cat's owner is on record. Source

Neiro token image

The new rescue dog of the woman behind Doge.

$1.27Bpeak value · Nov 2024

Neiro $NEIRO

Developer made reported$6.5M+The launch team and their insiders grabbed most of the coins and sold over $6.5 million in the first week, then walked away, leaving the community to run it. Source

The owner publicly refused to endorse it. Source

Moo Deng token image

A baby hippo at a Thai zoo.

$674Mpeak value · Nov 2024

Moo Deng $MOODENG

Developer made on-chain~$170The developer sold out on launch day for about $170 profit. Held to the peak, those coins would have been worth about $34 million. Source

The zoo moved to trademark her name to control its use. Source

Just a Chill Guy token image

A cartoon dog drawn by one artist.

$657Mpeak value · Nov 2024

Just a Chill Guy $CHILLGUY

Developer made reported~$2,000The developer sold their whole stake five minutes after launch, at a small loss, and made only about $2,000 from later trading. Kept to the peak, the stake would have been worth about $23 million. Source

The artist objected publicly. No payment to him has been reported. Source

Peak values are the highest market value each coin reached: all-time-high price × circulating supply per CoinGecko, except Dogecoin (reported, GlobalData). Checked 23 Oct 2026. 'Developer made' covers whoever launched each coin, not the original creator: reported figures are linked; 'on-chain' figures come from the launch transactions (profit at the SOL price of the day); 'paper' means coins held, not cash.

Your turn

Your story could be next, and this time you're in on it.

Everything on this page started as one drawing, one clip or one idea. We build the official project with you from day one, with your name on it and your share written into the deal.